I’m a bilingual storyteller who thrives at the sweet spot of strategy, creativity, and human connection. With years of experience in journalism, communications, and social media, I’ve crafted stories, managed digital campaigns, and shaped brand messaging that balances creativity with strategy and drives engagement.

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I’ve helped brands reach audiences—especially within the Hispanic and multicultural markets. I can’t leave a question unanswered, and I love diving deep into research, trends, and culture. I love getting lost in writing, asking questions, and uncovering the details that make a difference. Whether working solo or collaborating with a team, I enjoy exploring ideas until they feel just right.